Plumb Design, Inc. is now Thinkmap
New York firm changes name to reflect focus on its Thinkmap visualization products
New York, April 30, 2004 — Capitalizing on growing demand for its visualization products based on the Thinkmap platform, New York-based Plumb Design, Inc. has refined its mission to concentrate on the development and marketing of Thinkmap and derived products. To signify this new strategic direction, the company has formally changed its name to Thinkmap, Inc. (
Plumb Design, Inc., founded in 1997, has always been dedicated to helping its customers leverage their information resources through information design and custom software development. Over the last two years, an increasing percentage of our customers have been looking to us for robust visualization solutions that leverage our Thinkmap platform. This change, along with the development of the Visual Thesaurus product line, has led the company to fully commit to a product strategy centered around Thinkmap.
Thinkmap is a dynamic, data-driven visualization technology that helps end-users navigate and understand complex information. The market for this type of visualization is maturing. More and more companies are looking for effective ways to sift through vast amounts of data and information. Thinkmap, Inc.'s enterprise-level software offers a range of visualization solutions that can be customized by each client for its own needs.
Thinkmap 1.0, first released in 1998, has become widely known and respected in a wide range of industries. The Thinkmap approach was immediately recognized as a market innovation, cited in Wired and in the New York Times. The company used Thinkmap 1.0 in the development of projects in the entertainment and educational spaces, including work for Sony Music's Licensing department, the Smithsonian Institution, and the Experience Music Project. Now, the visualization market has evolved and so has Thinkmap. Thinkmap 2.0 is now being used by strategic partners to develop visualization solutions in the sectors of defense and intelligence, financial services, life science/pharmaceuticals, and professional services/knowledge management.
The company also markets and continues to develop the Visual Thesaurus (, which is powered by the Thinkmap technology. Originally developed as a demonstration project in 1998, the Visual Thesaurus has recently been released as a boxed product and an online subscription service. A product that gets students excited about words, the Visual Thesaurus is widely praised within the education marketplace. Through partnerships with educational resellers such as Educational Resources, CCV Software, and TAG learning, the company is selling the Visual Thesaurus to K-12 schools and universities in the US and in the UK.
"We feel that this change in our name is important, in that it makes clear the Company's focus on our core technology and derived education products," says CEO Michael Freedman. "Our customers have made clear their preference for our innovative technology products, and we feel that the name change along with our new focus will provide greater value."
Thinkmap, Inc. develops and markets software that uses visualization to facilitate communication, learning, and discovery. The company specializes in user interfaces and visualization mechanisms that allow end-users to more effectively browse and understand complex information. Thinkmap customers include General Dynamics, American Century, Pfizer, and NOAA.
You can contact us at Thinkmap, Inc., 157 Chambers Street, New York, NY 10007, 212-285-8600;;
Thinkmap. Visualize Complex Information.