Bacardi Limited Launches New Web Site Using Cutting-Edge Thinkmap® Navigation Technology
Explore the history & passion behind BACARDI rum
MIAMI, December 11, 1998 Bacardi launches a new Web site today (www.bacardi.com), and becomes the first consumer brand to use the visually spectacular Thinkmap® technology as an online navigational device. Visitors to www.bacardi.com will find a richly textured, highly interactive Web site in perpetual motion, anchored by a 3-D navigational device that lets the user explore the relationships between the Bacardi family history and the world's top-selling rum today.
The new navigational technology offers infinite ways to explore the history and passion of the Bacardi company since 1862; in fact, a visitor will never travel the same path twice. The Bacardi story is a rich tale that spans the Spanish American War, two World Wars, and exile from Cuba in 1960.
The new site will offer visitors everything from bartending tips and free downloadable vintage posters, to recipe books and a clever Drink Wizard who can tell perplexed hosts exactly what drinks can be made from the current ingredients in their refrigerators or cupboards. Visitors to the site can expect an entertaining and informative ride, beginning with a trip back to the days when rum was the favored drink of Caribbean pirates. They'll get to know Don Facundo Bacardi, a wine merchant who began experimenting with rum production in Santiago de Cuba and hear the tale of how the BACARDI Bat Device (logo) was born, as told firsthand by the Bat himself.
"We had the daunting challenge of presenting the 136-year history of one of the world's top ten most recognizable brands, using a cutting-edge technology that has only been used once before on the Web," says Jorge Rodriguez-Marquez, vice-president, Global Corporate Communications. "I believe Web enthusiasts and BACARDI enthusiasts alike will agree that we've found a great way to do so, one that assures a truly memorable interaction with the brand."
Here's what can be found on Bacardi.com:
The Web site was produced for Bacardi Limited by Edelman Interactive Solutions, a division of Edelman Public Relations Worldwide. The Thinkmap® technology was developed and contributed by New York-based Plumb Design, Inc.
Bacardi Limited is the world's largest privately held, family-owned spirits company, with headquarters in Bermuda. Originally established in Santiago de Cuba, the Company was founded by Don Facundo Bacardi in 1862. Today, Bacardi Limited is the producer of the world's great BACARDI rums and the owner of world renowned brands such as MARTINI vermouth, DEWAR'S scotch whiskey, and BOMBAY SAPPHIRE gin.