January 20, 2003
Picture This: Search Results That Aren't Just Text Lists
A technology from Plumb Design Inc. is proving crucial to onCourse, a nonprofit organization that later this year will start delivering public television content directly to school classrooms. CEO Lou Pugliese says he and his IT staff chose to deploy Plumb's Thinkmap visualization tool rather than a conventional search engine to ensure that the company's nontechnical audience of educators is able to quickly find content for their classrooms without having to hit on the right keywords.
"What impedes the Internet as a bona fide learning tool is not being able to find information," he says. "We wanted a more-creative approach."
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Thinkmap. Visualize Complex Information.